SMARTY and Step Up Women's Network Present -
Influence: Persuasion and Action Through Social Media
Date: Thursday, September 22^nd
Time: 6-9:30pm, doors open at 6pm for networking, panel starts at 7pm
Venue: UCLA Anderson School of Management
110 Westwood Plaza
Entrance Sunset & Westwood Plz
Los Angeles, CA 90024
SMARTY Member Price: FREE
Non-Member Price: $15

How do we really influence people online? How do we go from just "posting"... to meaningful connections, movements and purchases? Discover how certain bloggers, Tweeters and brands become massively "followed" or "friended" and what the marketing mavens know that we don't. Learn how eyeballs translate into business, how much time it takes to become e-popular and why everyone is competing for fewer attention spans. Join us for the Social Media event of the week and hear four expert panelists share the truth behind the traffic.

Panelists:
Liz Dennery Sanders (moderator) - Founder, SheBrand
Gail Becker - President, Western Region Chair, Canada & Latin America, Edelman
Lorrie Thomas - CEO, Web Marketing Therapy, UC Berkeley Social Media Professor and author of The 36 Hour Course to Online Marketing.
Britt Michaelian - radio show host, bestselling author, filmmaker, entrepreneur and lifestyle business coach
Sue Fleishman - Executive Vice President, Worldwide Corporate Communications & Public Affairs, Warner Bros. Entertainment

*Big SMARTY Members are invited to a post-event reception with the panelists immediately following the panel at 8:30pm.

Not a Big SMARTY Member but want to attend this exclusive reception? Contact us

About Gail Becker of Edelman

As President of the Western Region based in Los Angeles and Chair of Canada and Latin America, Gail Becker brings a breadth of experience encompassing consumer marketing, technology, public affairs, entertainment and healthcare, where she has proven herself a driving force in meeting challenges associated with today’s marketplace. Throughout her tenure with Edelman, Gail has served as strategic counsel on a broad range of clients including Warner Bros., Starbucks, Microsoft Corporation and Symantec.

She joined Edelman after serving as vice president of communications at Warner Home Entertainment where she was charged with spearheading the global public relations launch of the DVD format on behalf of Warner Bros. and Time Warner, leaders in development of the technology.
Throughout several controversial format and copyright battles, she served as the primary PR strategist and spokesperson for the companies. Prior to joining Warner, Gail was West Coast correspondent and bureau chief for the Medical News Network operating from Los Angeles, where she reported on health-related issues, policy and medical breakthroughs affecting the healthcare industry.

About Lorrie Thomas of Web Marketing Therapy

Lorrie Thomas, M.A. is an author, speaker, trainer, marketing expert and CEO of Web Marketing Therapy, a marketing agency and training company that diagnoses, prescribes and guides healthy marketing solutions.  Her expertise empowers organizations to create scalable web solutions that brand, build and boost business.  She teaches web marketing workshops for corporations as well as through UC Berkeley Extension.  Ms. Thomas was on the founding team at ValueClick Media.  She speaks nationally on a number of marketing-related topics and writes for several online publications.  Her book, The 36 Hour Course to Online Marketing (McGraw-Hill) is a must-read.

About Britt Michaelian
Britt is an exhibiting artist, radio show host, bestselling author, award-winning filmmaker, multi-passionate entrepreneur and a lifestyle business coach.

Known as The Smart Start-Up Coach for Lifestyle Entrepreneurs, Britt has experienced firsthand the overwhelm that comes with starting and growing a business while raising a family and is now working with lifestyle entrepreneurs to create road maps that will guide them to create lives and businesses that allow them to make their dreams a reality.

As an active social media user and influencer, Britt recently joined forces with Dabney Porte to form Social Media Girlfriends, a social media community of women seeking to make a positive impact on the world through friendship, support and connection. Britt and Dabney also created Girlfriends Productions, LLC, a social media production company that partners with traditional media platforms to boost circulation and audience attendence both online and off. To learn more about Britt stop by http://worksmartmompreneurs.com  or http://socialmediagirlfriends.com  

About Sue Fleishman of Warner Bros. Entertainment

Susan Nahley Fleishman has served as Executive Vice President, Worldwide Corporate Communications & Public Affairs, Warner Bros. Entertainment since January 2009.  In this post, she is responsible for the company’s corporate communications and public affairs strategies and activities on a worldwide basis, including media relations, corporate responsibility, philanthropy and executive communications.  Further, she works closely with the Chairman and senior management to ensure Warner Bros.’ internal and external messaging reflect its core values and advances its business strategy. 

Fleishman joined Warner Bros. in 2005 as Executive Vice President, Corporate Communications.

Prior to Warner Bros., Fleishman spent at decade at Universal Studios where she held a number of senior communications and public affairs posts, including the dual role of Senior Vice President, Community Affairs, NBC Universal and Corporate Media Affairs, Universal Studios.  She previously served as Vice President and, later, Senior Vice President, Corporate Communications and Public Affairs, Universal Studios. 

Fleishman has also worked in communications at Sony Corporation of America and Continental Insurance.

She serves on the U.S. State Department’s new International Council on Women’s Business Leadership and on the Board of Directors of the Next Generation Council for the Motion Picture and Television Fund.  

Fleishman resides in Los Angeles with her husband and son

About Moderator:
Liz Dennery Sanders of SheBrand

Liz Dennery Sanders is a dynamic combination of brand strategist, marketing coach and celebrity outreach consultant. She is the Founder of SheBrand.com, a global, online business dedicated to helping female entrepreneurs build their confidence, their brands and their bank accounts.

Liz helps fellow women entrepreneurs create powerful, authentic brands that resonate with their target audience, position themselves as authorities and build their tribe. She is a Certified Professional Coach (CPC) through The Institute for Professional Excellence in Coaching (IPEC), a member of the International Coaching Federation (ICF) and the International Association of Women in Business Coaching (IAWBC). She is also a member of the Vogue 100, a hand-selected group by Vogue Magazine of 100 influential decision makers and opinion leaders across the country known for their distinctive taste in style, design and culture.

It is her passion for serving women and girls that also inspires her philanthropic activities. As the past Chair of the Los Angeles Board of Directors for Step Up Women’s Network and a founding member of the organization’s Luminary Circle, she teaches classes in goal setting, self-esteem and networking success to underserved teen girls and serves as a mentor in the Professional Mentorship and Development program. She also pens a monthly column, “Step Up To Success,” for Step Up’s national newsletter.

Previously, Liz founded Dennery Marks Inc., a nationally acclaimed creative brand strategy and celebrity marketing firm. In the past decade she has effectively established direct celebrity access for her clients and earned the respect of celebrities such as Angelina Jolie, Halle Berry, Sharon Stone, Kelly Rutherford, Jennifer Garner, Marcia Cross, Molly Sims and Cindy Crawford, who know they can count on her to understand their personal tastes and introduce them to the newest trends. She has leveraged these celebrity associations with the national media for millions of dollars in publicity value for her clients.

Members email Diana at diana@smartypeople.com for the Member discount code.